According to experts, the marketing trend that undoubtedly will mark 2018 will be the mobile-first approach. The strategies should focus on the exponential growth of consumers whose main consumption device (even the only one) is the smartphone or the tablet.
Before plunging into the 2018 trends, let's look at the state of the mobile industry. We all know the importance of this approach to marketing, what we should know is the behaviour of users with these devices. According to Gartner, in 2018 more than half of the users will use mobile devices as the main device to perform any online activity.
Worldwide, mobile devices dominate the total number of minutes dedicated to the Internet. For example, in the United States, 71% of the time spent on the Internet comes from mobile devices. Even more amazing is the data from Indonesia: up to 91% of the time users spend on the Internet is from mobile devices. The average time spent on the Internet from mobile devices in the United States is 87 hours, much more than the 34 hours from the desktop. And these figures only increased during the last year.
According to official Google statements, more than 50% of global searches come from mobile devices (other experts even claim that the figure is closer to 60%). The category with the highest percentage of searches through mobile is "food and drink" with 72%. In the following positions we find the categories of "health", "sports", "news", "lifestyle" and "retail". The businesses of these industries will instantly see the results of betting on a mobile-first approach.
Now that you have updated with the figures of the sector we show you the 9 mobile marketing trends that will define 2018. Among them we find boom of Progressive Web app as well as other technologies such as Augmented Reality or Virtual Reality:
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